# Data Quality

### Data Enrichment

- Business Question : How can we keep our Customer data live while continuously enriching across silos, social, third party data source or even web.
- Objective : Dynamic Customer Data Management with probabilistic and deterministic entity resolution. (fuzzy match)
- ZyloTech Benefit : Accurate and updated customer data, towards better analytics & segmentation.

### B2B Account & Contacts Tagging

- Business Question : How can we combine contacts with Accounts?
- Objective : Cleansed, enriched and accurate data wrt to my ABM initiative.
- ZyloTech Benefit : Connects right contacts with right accounts, identify target persona and append missing information.

### Consumer Householding

- Business Question : How do my customers are connected to right household?
- Objective : Profile and organize customer journeys for each member of a target household then optimize marketing campaign.
- ZyloTech Benefit :Organize numerous data silos inside or outside of org. To derive household relationship

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