<?php $meta_title = 'ZyloTech | Customer-360'; ?>
<?php $meta_keywords = 'Big Data Analytics, Spark, Hadoop, Customer Data Management, Omni channel MDM, Big Data as a service, Omni channel merchant, Data Janitor, Insurance Analytics, Retail Analytics, Consumer Lending, Customer 360, Customer segmentation, Big Data Management, Big Data Solutions, Predictive analytics, Predictive Models, CRM Analytics, Analytics as a service, Omni-channel marketing, Data cleansing, Data unification, Data discovery, Marketing data management, Data Lake, Marketing data mart, MDM, Big data for retail, Big data for marketing, Platform for Data scientist, Data democratization, Hadoop based solution'; ?>
<?php $meta_description = 'Platform for predictive analytics & big data management with data discovery, unification, and cleansing capabilities on customer data.'; ?>
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      <h1>Customer 360</h1>
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        <h3 style="margin-top:60px; color: #ff9000;">360 Degree Customer Profile</h3>
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          <li><strong>Business Question: </strong> Who will re-purchase? When? What? Which channel? etc.</li>

           <li><strong>Objective: </strong> Create detailed know-how of existing customers to increase monetization.</li>

            <li><strong>ZyloTech Benefit: </strong> Dynamic propensity, customer profile, with LTV & Predicted- LTV.</li>
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          <h3 style="margin-top:60px; color: #ff9000; ">Next best offer, Promotion </h3>
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          <li"><strong>Business Question:</strong> What coupon or discount or loyalty incentive shall I offer my customer and when?</li>
           <li><strong>Objective:</strong> Increased sales, customer winback and increased loyalty.</li>
            <li><strong>ZyloTech Benefit:</strong> Understand customer’s behavior and suggest what to offer, when and through what channel.</li>
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        <h3 style="margin-top:60px; color: #ff9000;">Automated Marketing</h3>
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          <li><strong>Business Question:</strong> What content, topic can we auto trigger at right time and channel.</li>
           <li><strong>Objective:</strong> Create meaningful customer engagement at right time.</li>
            <li><strong>ZyloTech Benefit:</strong> Understand customer lifecycle and re-purchase journey, hence higher lift.</li>
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          <h3 style="margin-top:60px; color: #ff9000;">Churn Prediction </h3>
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          <li><strong>Business Question:</strong> Which customer is at risk and why?</li>
           <li><strong>Objective:</strong> Dynamic customer segmentation beyond lost customer tracking.</li>
            <li><strong>ZyloTech Benefit:</strong> Accurate prediction for timely intervention towards increased retention.</li>
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        <h3 style="margin-top:60px; color: #ff9000;">Marketing Attribution</h3>
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          <li><strong>Business Question:</strong> How to identify an existing customer across channels?</li>
           <li><strong>Objective:</strong> Cross channel identification of customer to plan promotion through right channel.</li>
            <li><strong>ZyloTech Benefit:</strong> Build and track correct customer re-purchase journey for offer optimization.</li>
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          <h3 style="margin-top: 60px; color: #ff9000;">Cohort Playbook </h3>
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          <li><strong>Business Question:</strong> How can we plan targeted campaigns on the fly with deeper insights?</li>
           <li><strong>Objective:</strong> Identify audience basis of deeper behavior and intent driven insights.</li>
            <li><strong>ZyloTech Benefit:</strong> Business user friendly playbook to select filters across numerous data points across behavior, intent, demographics, etc.   (i.e LTV, RFV, Segment, Potential.)</li>
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        <h3 style="margin-top: 60px; color: #ff9000;">Micro Segmentation</h3>
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          <li><strong>Business Question:</strong> What micro-segments do we have beyond our VIP segment?</li>
           <li><strong>Objective:</strong> Understand the customer across all lenses, i.e Segment, Micro-segment, Cohort & Individual level. </li>
            <li><strong>ZyloTech Benefit:</strong>Continuous thinking around interesting trends and clusters which can help in customer monetization.</li>
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          <h3 style="margin-top: 60px; color: #ff9000;">Customer Profitability</h3>
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          <li><strong>Business Question:</strong> Who are my profitable customers and how can we increase profitability for other customers?</li>
           <li><strong>Objective:</strong> Optimize marketing spend for increased ROI by focussing on predicted LTV.</li>
            <li><strong>ZyloTech Benefit:</strong>Dynamic LTV and Predicted LTV at each customer level.</li>
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   <div class="container"> <h2 class="animate" data-anim-type="fadeIn" data-anim-delay="200"> Still have questions? We’d love to answer them!  &nbsp; &nbsp;<strong><a href="contact.php">Contact Us</a></strong></h2>

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