# Overview

### Founded by a visionary MIT-trained team in Data Science, Technology, and Digital Marketing.

ZyloTech was founded by an experienced group of data scientists, technologists, and digital marketers to address perhaps the most daunting challenge omni-channel marketers face today: the inability to curate and make sense of the overwhelming amount of customer data and intent signals. And thus, for marketers to gain actionable insight, and deliver an effective, personalize customer experience to increase sales and retention.

Working and with major retailers and high tech omni-channel companies, the ZyloTech team saw first-hand that:

- Traditional Big Data approaches, even with the best of data engineers and data scientists, were fundamentally unable to deal with the constant stream and complexity of omni-channel customer data, and that a new strategy for curating data was required.
- Traditional analytics approaches, weren’t designed to make sense of the vastly complex omni-channel customer behavior and that a new strategy for analytics was required, as well.

AI and Machine Learning to the Rescue
The team realized that only through automation, driven by AI and machine learning could the vast and complex customer data be wrangled and analyzed in a timely fashion to finally drive highly personalized, highly impactful customer interactions. The result is the ZyloTech award-winning AI-Driven Customer Analytics Platform.

The Team
The ZyloTech team is led by two co-founders, Abhi Yadav, an MIT-trained data scientist serial entrepreneur, and Iqbal Kaur, an enterprise analytics expert, formerly at Target, Lowes and GE, with offices in Cambridge (HQ), Bengaluru & Sunnyvale.

In addition to the highly-experienced founders, ZyloTech flaunts an impressive list of Investors, Board members and Advisors including Michael Cusumano, Sr. MIT Professor; Mike Kail, formerly CIO Yahoo; Michael Fleischman, Twitter Board; and Serial Tech Entrepreneurs Deepak Taneja and Doug Levin.

## Still have questions? We’d love to answer them! Contact Us

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